3 Ways to Maximize Social Media at SharePoint Conference #spc14


If you live and work in the world of SharePoint, next week is the SuperBowl event – over 10,000 people will be attending SharePoint Conference 2014. It’s great to see a fantastic lineup of sessions, speakers and activities. In fact, I would love for you to join me in these activities that I’ll be a part of:

Monday Mar 3

10:30am – 11:00am
AvePoint Booth Book Signing: SharePoint for Project Management 2010

Nintex Booth Presentation: How to Inspire, Thrive and Drive Purposeful Collaboration

3:45pm – 5:00pm
SPC100 – How Can IT Inspire, Motivate and Drive Sustainable Adoption

6:00pm – 6:30pm
Bamboo Solutions Booth Book Signing: SharePoint for Project Management

9:00pm – 12:00am
AvePoint Red Party


Tuesday, Mar 4

1:45pm – 3:00pm
SPC209 – Winning Adoption Strategies from Best Buy, Nationwide Insurance & Trek Bikes

5:00pm – 6:15pm
SPC276 –  Effectively Manage a Multi-Device & Multi-Generational Workforce

7:00pm – 10:00pm
SPC14 Evening Event: Las Vegas Motor Speedway

I’m also very excited to see that the buildup has started and community engagement is brewing thanks to social channels like Twitter, Facebook and Yammer. Make sure you follow @SPConf and #SPC14 on Twitter to be updated on the latest and greatest buzz. As the excitement is heating up and you’re preparing for this amazing event, I’d like to share 3 tips on how you can maximize social media at #SPC14:

1. Schedule Twitter, Facebook, LinkedIn and Yammer posts

If you are part of the SPC14 event team, a speaker or sponsor,  I highly recommend you use scheduling tools to post regular reminders, announcements, activities, and session schedules. This way, you don’t have to worry about posting it manually. I use SocialOomph, IFTTT and Buffer to schedule my posts.

2. Be a trusted friend and not a used car salesman

It breaks my heart to see people/companies coming out of the woodworks and only post on social media whenever there are major events like this. The last time they tweeted was at the last Microsoft event. Even worse, it’s all about them – “Come to our booth to see how fantastic we are”. Postings like these are perceived as noise and no different from a used car salesman pitching.

I highly encourage y’all to be sincere when engaging in social. While it’s okay to talk about your service or product, it’s shouldn’t just be all about that. For example, you can share key points during sessions, maybe ask other people’s opinion or connect people with relevant subject matter expertise.

3. Utilize social to interact with audience during a session

I love to use social media to engage the audience when I am presenting. I would schedule tweets, embed tweets in powerpoint and even allow my session attendees to vote using twitter to show the results realtime on the screen. Check out this tool from Tim Elliott that lets you do this.

Also, make sure you take advantage of Yammer when attending sessions as there will be a dedicated session feed.


Any other tips you care to share?  I look forward to seeing you next week and please connect with  me on twitter!

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